Personal branding to manage recognition. You have certainly heard about the concept of personal branding and the importance of working and taking care of it.
When we talk about personal branding, we refer to professional skills or practices that are also very important and include a combination of skills and experiences that make you who you are.
With the influence of new technologies and social networks, it is more than necessary to offer a personal brand to third parties capable of offering a transparent message about your identity and value.
Building, empowering, and controlling your brand will help you generate new opportunities while facilitating goals and objectives. We should not leave the creation and consolidation of the personal brand to improvisation. It is necessary to follow a personal brand strategy capable of shaping your image in a real, optimal, and effective way.
In this article, we show you how to develop personal branding to manage recognition successfully.
What is personal branding?
The Personal Brand is how other people perceive you thanks to each action you carry out, communicate and transmit daily in both digital and offline environments.
The Personal Brand is a concept that consists of considering oneself as a commercial brand to differentiate themselves and achieve greater professional success. A brand is built day by day as it shows who you are and what you like to do. Thanks to developing a well-defined personal brand, we can strengthen and enhance those attributes that make us unique, allowing us to stand out in our professional sector as experts in a certain specific area or niche.
Ultimately, it is about managing and projecting the image that best suits us to stand out in our field of interest. For this, it is essential to analyze what we want to convey and how we do it to boost our recognition.
Steps to build your brand
You must find any task or exercise of Personal Branding under the lines of a well-detailed strategy that marks a structured development according to your needs, experiences, and objectives that you want to capture and obtain in the future.
Below, we will list a series of basic steps to create a professional and optimal personal brand. Take note!
Define your goals, Personal branding
One of the big mistakes made when developing a personal brand is forgetting about objectives or placing them on the last rungs of the strategy to follow.
A correct personal branding strategy begins and must begin, with the definition of the objectives. There is a very simple simile to explain the definition of objectives as the first point to work: taking the car and driving aimlessly will waste your time, waste more gas and not find what you want.
So defining your goals will be the first task. Goals are very diverse and can begin by answering questions such as:
- What career goals do you want?
- Where do you want to go?
- Get a new job, clients …?
- Sell more?
- Generate new opportunities, contacts …?
- Where will you be in three years?
One, two, three… you can have many objectives in mind, so it is advisable to prioritize and define those most necessary or immediate.
Finally, we should note that these objectives must be SMART: specific, measurable, achievable (possible to carry out, even if they are ambitious), realistic, and quantifiable over time.
Determine your target audience
Determining objectives is crucial in successfully developing a personal branding plan, but determining the target audience is no less so if this task is essential. Good content indeed attracts a large audience. However, this does not ensure success, as it does not guarantee that this is the right target audience for your brand.
Defining who your target audience is will help you generate good content and the correct one to achieve your goals. The definition of your buyer persona closely links to the objectives set, so you should keep in mind whom you want to address: professional colleagues, clients, suppliers, contacts, etc.
Define your message and your communication tone, Personal branding
Little by little, you create an idea of what your brand can become. The next step to develop relates to the definition of the message and the tone of the communication. What do you mean? And how do you mean it? This becomes certainly complex with the multitude of content platforms that exist. All of them have different protocols and characteristics.
One principle and tip for developing your brand is to use simple words and ideas to get your message across. Remaining true to yourself always by really describing who you are. Be positive, open, motivate your audience to build trust and thus loyalty to your brand.
The desired target audience’s tone and form of communication will be determined: informative, close, emotional, etc.
Design your corporate image
Another of the great keys to building a successful personal brand is the corporate image. Every personal brand associates with a corporate image that reflects its characteristics. It is difficult to achieve a corporate image according to what one is; it is necessary to take into account such relevant aspects as:
- Identify those concepts with which you want users to recognize your brand.
- Relate objects or elements that give value to your branding profile.
- Color, typography… don’t forget that we are talking about a creative process, and everything counts to fit your identity. For example, depending on the type of color, you can express one or another emotion.
Plan your actions, Personal branding
Until now, we have thought, identified, diagnosed, and created the framework of your brand, but… The time has come to take action! A personal brand does not grow alone. It must be in constant motion. The entire movement of your brand must be guided by planning certain actions.
A calendar of actions is usually established to be as complete as possible in this regard: from publications on social networks, personal blogs, collaboration on other websites, creation of videos, ebooks, etc.
There is a wide network of actions that will make your brand grow and gain more value. The important thing is restlessness, a desire to learn, and an innate curiosity to know everything related to your interests and target audience.
The planning of actions must link to unwavering perseverance aimed at achieving the desired objectives.
Measure the results
New technologies and social networks are the most important platforms on which the personal brand moves, in which information flows in large quantities. The time has come to know what impact the personal marketing strategy is having, and for this, we must measure and quantify the results.
A wide variety of metrics can give you a realistic idea of how your branding strategy is performing. Among others, we can take into account the following:
Scope or Tracking
A good place to start is taking stock of the number of your followers. Having a strong following adds strength to your brand and shows that your messages are the right ones for the target audience. It is necessary to monitor the number of followers you have on each site where you have a presence.
Better known in the sector as Engagement, it describes the ability to build loyalty and create solid and lasting relationships with the public. A user who comments, “likes”, or “Retweets” is not the same as another who does not generate any feedback.
Number of Visits
Web traffic is one of the great metrics that offer useful and effective information on the impact of personal branding: the number of visitors pages people visit and how much time they spend on each page…
It is also important to know the number of subscribers in blogs or social networks, blog comments, or mentions… The metrics of the personal brand can generate a great report capable of offering us the right direction for the personal marketing strategy.
Why do you need to enhance your brand?
At the business level, a company has to work to position itself above its competition. You are improving your products, services, supply chain, innovation, etc. In personal branding, the same thing happens, a static brand without evolution will be useless. Working on and enhancing the personal brand is necessary for reasons as basic and suggestive as:
Differentiate from the competition
In practically all professional sectors, there is high competition. Differentiating yourself and offering a new and innovative value through your brand can help you rise above the rest.
Visibility, Personal branding
A personal brand worked efficiently will provide you with greater visibility, allowing a greater range of possibilities and opportunities.
Development of professional and personal image
Creating a personal brand helps to have a greater knowledge of our personal and professional profile, offering greater transparency about what we want and the goals we want to achieve.
Positioning and message, Personal branding
A well-developed personal brand positions you professionally and allows you to give a greater voice and strength to your message.
How to improve and develop your brand?
As you may already know, having a personal brand is not enough to get the most out of it.
To develop and improve your brand, you need to work hard and effectively. We are going to list a series of tips to improve and enhance your brand:
First, it is vital to know that creating, improving, and developing your brand takes much work. This work will be planned through the selected strategy and the necessary actions to convey its message.
Foster relationships and connections, Personal branding
Also called networking, it is important to continuously create a network of contacts that help you learn about and create opportunities.
Constancy in Social Networks
As mentioned above, the record is a primary quality to reach success with personal branding. Be constant in the publication on social networks: share, create content, reply to followers… in this way, you will create value.
Interaction, Personal branding
Interact whenever you can, both on your sites and those of third parties. Generate dialogue, promote knowledge and curiosity or provide solutions. The important thing is to show that your brand is alive and attentive to its audience.
A good, comprehensive article of 2,000 words is worth more than three of 500 words. The content must be of quality, original and useful. There is much competition in this regard. You know what is written… Make it different!
Creating personal branding to manage recognition is a daily work that challenges us to show us how we are to others through messages, ideas, and actions. The continuous work and care of the personal brand will bear fruit in the medium and long term, generating a good base of new professional and personal opportunities.