We all have heard about a ‘leadership brand’. But what is it exactly?
According to Norm Smallwood, a recognized authority in developing businesses and their leaders to deliver results and increase value, a leadership brand conveys your identity and distinctiveness as a leader.
It’s a powerful idea or opinion that comes to mind when people think of you.
When we think about people such as Oprah Winfrey, Steve Job or Gandhi, we all have specific words tthat pop up in our head to describe them…. Some words are very positive, some others not so much. However, nobody can deny that these three people are (or were) leaders in their own area…
Things to take into consideration to build a strong leadership brand
To build a strong brand, like these people did, you need to take a few things into consideration. Remember to do the following:
- Be consistent: you need to keep repeating your message, so that people know your values and what you stand for. They should all be clear of what you represent.
- Be clear: you need to communicate clearly so that there is no confusion or misunderstanding in your message
- Building your personal leadership brand takes time. This is not something that is built in one day. This is not something you just do once. No. This is something that takes weeks, months or years to build so that you are being recognized as an expert and a leader in your field.
When you have a strong leadership brand, people will trust you more. You then can inspire, motivate and/or influence others.
However, do not take it for granted! It takes time to build but it can be gone within a few days/weeks!
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This article was also published on Linkedin.